Roku's AI ad revolution: Your TV could soon look like TikTok

Technology Sep 11, 2025

Roku is shaking up its ad strategy by using generative AI to help businesses quickly create TV ads.
Instead of just big-name brands, Roku wants to bring in up to 100,000 advertisers—so expect more variety and fewer repeat ads, similar to what you see on social media.

The self-serve ad platform will let businesses create their own ads

Roku's also making it easier for small and medium businesses to create TV ads with self-serve tools and AI support.
With over 20% of US TV viewing happening on Roku devices, they're hoping this move fills their unsold ad space and shifts more ad dollars from old-school platforms to streaming.
If it works, the digital ad landscape could look pretty different soon.