Samsung Unpacked 2026: All the latest announcements

Samsung has hiked prices across the entire Galaxy S26 lineup in India. The S26 Ultra now starts at ₹1,39,999 (up ₹10,000), with higher storage tiers seeing jumps of up to ₹24,000. The base S26 is priced at ₹87,999 (up ₹7,000), while the S26+ saw the most significant base-model increase, now starting at ₹1,19,999—a ₹20,000 premium over last year’s S25+.

Samsung has officially announced the Galaxy Buds 4 and 4 Pro earbuds alongside the Galaxy S26 lineup. The new buds offer solid improvements, including head gestures, upgraded woofers, and adaptive EQ. The Galaxy Buds 4 are priced at $179, while the Galaxy Buds 4 Pro cost $249.

The Galaxy S26 Ultra features a quad-camera array, headlined by a 200MP primary sensor with 2x optical-quality crop zoom. This is supported by a 50MP ultra-wide lens, a 50MP periscope telephoto with 5x optical zoom, and a 10MP secondary telephoto offering 3x optical zoom. For videographers, Samsung debuted a revamped 'Super Steady' mode that leverages real-time gyroscope and accelerometer data to lock the horizon. Furthermore, the device introduces the APV (Advanced Professional Video) codec, designed to retain high-fidelity image quality even through multiple rounds of post-production editing.

The Galaxy S26 Ultra debuts a unique built-in Privacy Display, a hardware-level feature that maintains a vibrant, clear view for the user while shielding content from side-angle onlookers. The device boasts a 6.9-inch QHD+ Dynamic AMOLED 2X panel with a 120Hz adaptive refresh rate, all powered by the Snapdragon 8 Elite Gen 5 chipset. To sustain peak performance, Samsung has included a redesigned vapor chamber for superior heat dissipation. Under the hood, a 5,000mAh battery now supports faster wired charging at up to 60W

At Samsung’s Galaxy Unpacked, Google unveiled new 'agentic automation' for the Gemini app, coming to both the Galaxy S26 and Pixel 10. These upgrades allow Gemini to act as a true digital assistant, capable of booking rides, ordering meals, or managing grocery deliveries on your behalf.

The Galaxy S26 series allows you to Circle to Search multiple objects simultaneously, making it easy to find what you're looking for. Samsung also noted that Galaxy AI now assists users directly within chats, providing 'gentle nudges' that significantly reduce the number of steps required to complete tasks.

Samsung's focus has shifted to 'Agentic AI,' a move set to redefine how we interact with our devices. Through a new partnership with Perplexity AI, the Galaxy S26 lineup will integrate generative AI directly into the hardware. This means users can expect more intuitive on-device intelligence, ranging from smarter suggestions to real-time contextual help, integrated across every app.

The long-rumored Privacy Display for the Galaxy S26 Ultra is finally official. This groundbreaking feature marks a total departure from traditional screen technology.

Samsung's top-tier flagship phone this year, the S26 Ultra, will boast a slew of upgrades including a novel Privacy Screen. The display feature leverages new OLED tech and AI. A hardware layer in the display restricts viewing angles by scattering light, causing certain sections to appear black or frosted when viewed from the side. AI software identifies sensitive content, such as message notifications, and applies privacy only to those areas, while the rest of the screen remains normal.

The Samsung Galaxy S26 series is expected to include three models: the standard Galaxy S26, a Plus variant, and an Ultra version. The company has hinted at showcasing new AI features in this series that would make daily tasks "easy and effortless."

In just a few minutes, Samsung will kick off its first Unpacked event of 2026. The Korean tech giant is expected to announce a trio of flagship smartphones under the S26 lineup. The event begins at 11:30 PM IST and can be streamed live on Samsung's official website and YouTube channels.