Threads hits 500 million MAUs as Meta rolls out 'Your Algo'

Technology Jun 16, 2026

Threads just crossed 500 million monthly active users, and Meta is rolling out a new personalization tool called "Your Algo."
With it, you can quickly tell the app what topics you want more or less of in your feed for up to a week: no need to post anything publicly.
The feature is live now in the US Canada, the UK Australia, and New Zealand.

Threads unveils Communities hub, live chats

Threads is also making it easier to find groups around your interests like K-pop or basketball with a new "Communities Hub" and unique icons for each group.
Plus, starting in July, all communities will get "Live Chats," so you can jump into real-time convos during big events like the FIFA World Cup.