You can now share quizzes with your WhatsApp channel followers
What's the story
WhatsApp is bringing a new feature to its iOS version, allowing channel admins to create and share quiz-based updates with their followers. The update, which was spotted in the latest beta release (version 25.36.10.71) through the TestFlight app, aims to enhance user engagement within channels by adding an interactive element. The feature is currently being rolled out to select beta testers and will be available to more users over the coming weeks.
Functionality
How the quiz feature works
The new quiz feature works just like creating a poll. Admins can add a question, provide multiple answer options (with optional pictures), and select the correct one before publishing. Once shared, quizzes appear to followers like polls but selecting an option counts as submitting an answer. If they pick the right one, a confetti animation plays, making it more engaging and rewarding for users.
Insights
Detailed results available for channel admins
After followers participate in a quiz, channel admins get detailed results showing how many times each option was selected and who among their contacts participated. This information can be useful for follow-ups or engagement tracking. If participants are not in the admin's contacts, their participation is still visible but only limited information is shown depending on privacy settings. This way, user privacy is maintained while still providing some level of participation data to admins.
Benefits
Quizzes enhance engagement and provide feedback
The quiz feature not only boosts engagement but also serves as a practical feedback tool for channel admins. The way the followers respond, including how many people participate and how accurately they answer, gives them clear signals about interest and understanding. These insights help identify topics that resonate most with the audience, and those that may need a different approach. Quizzes also reveal which content formats encourage more interaction compared to standard updates.