How to link your branded YouTube content to an advertiser
What's the story
YouTube has a feature that enables creators to link their branded content with an advertiser's Google Ads account. The move is aimed at improving the management of brand partnerships and sharing organic video metrics. Ultimately, it would increase the chances of advertisers promoting creator content. Let's take a look at how it works.
Performance tracking
Advertisers can track content performance
Once a creator accepts an advertiser's link request, the latter gets access to the performance metrics of the content through their Google Ads account. This feature also allows entities associated with the advertiser's Google Ads account to target ads at viewers of the linked YouTube video. However, this is subject to permissions granted via Google Ads platforms.
Method
Link requests and creator autonomy
Usually, link requests are received from advertisers with whom the creators have worked before. However, there can also be requests from new brands. Either way, the decision to accept or decline a link request is solely up to the creator, giving them full control over their channel's content.
Steps
How to link?
To accept a link request, open the YouTube Studio mobile app. From the bottom menu, press 'Content.' Now, find the relevant video, click on 'More,' followed by 'Edit' and then 'Brand linking.' Next to the advertiser, click on 'View request.' Finally, choose whether you want to link your video or decline the request.
Process
Unlinking content and link request duration
Both the creators and advertisers can unlink a video whenever they want. All they have to do is head over to the 'Brand linking' section for their video, and click on 'Unlink' next to the advertiser. Notably, while video link requests don't expire, an advertiser can withdraw a pending link request.