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Home / News / Technology News / YouTube begins global roll-out of TikTok clone Shorts
Technology

YouTube begins global roll-out of TikTok clone Shorts

YouTube begins global roll-out of TikTok clone Shorts
Written by Nachiket Mhatre
May 12, 2021, 03:30 pm 2 min read
YouTube begins global roll-out of TikTok clone Shorts
YouTube initiates global roll-out of Shorts feature

After borrowing from Instagram Stories, YouTube has its eyes on TikTok with YouTube Shorts. The video sharing platform is rolling out its short video format globally after more than a year of development and testing. Last week, Google had announced that the feature was being released to US creators, but now users across the world are receiving the update.

Abundant shorts
Here's how to check if you have access to Shorts

The feature is being rolled out in a phased manner. It should show up as a new Shorts icon on the bottom bar of the app. Positioned next to the Home icon, the Shorts feature has displaced the Explore icon to a button at the top of the homepage. There's no dearth of short video content, with YouTube roping in users during the beta.

Leveraging technology
Shorts matches TikTok's 60 second runtime; Includes captions and filters

During initial testing, YouTube had limited Shorts to 15 seconds. However, the recent roll-out has the limit extended to match the 60-second length of TikTok videos. YouTube also flexes its AI and ML muscle by offering automatic captions while also giving creators nifty effects and filters to spice up their videos. The captions seem like an accessibility feature since Shorts lack a mute button.

Lucrative offer
YouTube earmarks $100 million to incentivize Shorts content creators

During the course of the last week, YouTube users across the globe have been witnessing TikTok-like short videos in their feeds. This isn't surprising since it announced a $100 million fund on Tuesday to incentivize users to create more content for Shorts. The company plans to disburse the massive fund among YouTube Shorts content creators between now and until the end of 2022.

Impressive growth
YouTube Shorts already boasts of 6.5 billion daily views

YouTube's efforts to popularize Shorts was already paying rich dividends since its public appearance last year, with its TikTok competitor recording 3.5 billion daily views at the end of 2020. These figures swelled to 6.5 billion within the first quarter of 2021, which stands testament to YouTube's push to create a genuine alternative to TikTok.

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Nachiket Mhatre
Nachiket Mhatre
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Growing up, I had a penchant for disassembling appliances; most of which couldn’t be reassembled successfully. My parents didn’t approve. Now, I leverage my lifelong pursuit of dissecting gadgets to write about tech. My parents still don’t approve.
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