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BMW and Mercedes-Benz take on Tesla Model Y with new EVs
BMW and Mercedes-Benz just dropped their latest electric SUVs—the iX3 and electric GLC—right before the big IAA Mobility event in Munich.
Both brands are clearly stepping up their game to compete with Tesla's Model Y, investing heavily in next-gen automotive tech.
Both brands are clearly stepping up their game
The BMW iX3, priced around $80,000 in Europe, promises a longer range and faster charging than the current Model Y.
Mercedes hasn't shared the electric GLC's price yet, but the models pack advanced NVIDIA tech for Mercedes and Qualcomm tech for BMW to achieve smarter self-driving.
With Tesla's sales slipping in Europe lately, BMW and Mercedes are hoping these high-tech SUVs will attract tech-forward consumers and Tesla defectors looking for something fresh in the EV scene.