Toyota just brought Scion back to life at the SEMA Show in Las Vegas, now calling it "Scion by Toyota."
The big reveal? The Scion 01 SxS concept, a wild side-by-side with a turbocharged four-cylinder Tacoma-based hybrid powertrain pushing over 300hp and a massive 26-inch suspension travel.
It's clearly built to take on off-road favorites like Can-Am and Polaris, but with Toyota's own twist.
Toyota builds KEI-01 for US market
Toyota isn't stopping at just one cool concept. They also rolled out the KEI-01, a compact kei truck made for the US market and built in Indiana.
By investing in both the high-powered Scion 01 and the practical KEI-01, Toyota's showing they want Scion to stand for more than just cars: they're aiming to shake up how we think about getting around.