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Business • Jun 13, 2025

Amazon launches quick commerce service in Bengaluru

Amazon is rolling out its new quick commerce service, Amazon Now, in select Bengaluru neighborhoods. The promise? Groceries, beauty picks, and home essentials at your door in just 10 minutes. Right now, it's available to a limited group of users as part of a beta test, running on a network of about 10-15 dark stores.

TL;DR

Competing with the likes of Blinkit and Swiggy Instamart

Amazon Now is all about speed—using its delivery network to get popular items to you fast. It's jumping into the ring with Blinkit, Swiggy Instamart, and Flipkart Minutes as India's quick commerce market heats up (expected to hit $31 billion by 2027). Flipkart is also stepping up its game by expanding dark stores and adding high-value products like electronics for rapid delivery.