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    Home / News / Business News / Tinder beats YouTube, Netflix to become highest earning non-game app
    Business

    Tinder beats YouTube, Netflix to become highest earning non-game app

    Tinder beats YouTube, Netflix to become highest earning non-game app
    Written by Mudit Dube
    Jul 06, 2019, 02:58 pm 2 min read
    Tinder beats YouTube, Netflix to become highest earning non-game app

    Tinder has beaten popular services like Netflix and YouTube to become the highest grossing non-game app in the first half of 2019, according to the latest figures from Sensor Tower. The dating app has beaten the streaming giants by generating an estimated $497 million revenue across Google Play Store and App Store. Here's more on the report.

    From last year, Tinder made 32% more revenue

    In comparison to the first half of last year, Tinder subscribers have spent around 32% more this year to reach an estimated user spending of $497 million. On the other hand, Netflix came second by amassing a user spend of around $399 million globally. In the same index, Tencent Video managed to take the third spot while YouTube took the fifth spot.

    Fall of Netflix, rise of Tinder

    Notably, Netflix was the highest earning non-game app last year. However, the in-app revenue of the streaming platform has declined after its decision to remove subscriptions from the App Store. By contrast, Tinder's popularity has grown manifolds in the US, Brazil, and India. It currently has about 3 million subscribers on its paid platform called Tinder Gold.

    Here's a look at worldwide mobile game revenue and downloads

    Evidently, mobile game spending was up by 11.3% from last year, reaching an estimated $29.6 billion across Android and iOS stores. Tencent's 'Honor of Kings' continued to remain the highest grossing mobile game globally with more than $728 million in-app spendings. 'Fate/Grand Order' from Sony Aniplex moved from the third spot to second while 'Candy Crush Saga' and 'PUBG Mobile' ranked fourth and fifth.

    Apple App Store spends outnumber the purchases made on Android

    Separately, as per the Sensor Tower data, iOS users spent $25.5 billion on in-app purchases while Google Play Store accounted for $14.2 billion in app spends. The combined revenue generated by both app stores during the first half of 2019 was 15.4% more than the $34.4 billion consumers spent in the same period last year.

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