How Rihanna became the face of modern fashion
What's the story
Global music sensation Rihanna has also made a mark in the fashion world. From pop star to fashion icon, Rihanna's transition has been nothing short of bold. She is fearless, and her bold choices and innovative designs have made her the fashion icon she is today. The music star continues to redefine the meaning of a fashion leader in America.
Drive 1
Early influences shaping style
Rihanna's roots in Barbados were instrumental in defining her distinctive style. The island's rich culture and colorful aesthetics inspired her sense of fashion since childhood. As she made her way into the music industry, these inspirations reflected in her sartorial choices. From bold colors to daring patterns, her outfits often made heads turn on red carpets.
Drive 2
Collaborations with top designers
Collaborating with the top designers has been instrumental in Rihanna's rise as a fashion icon. She has worked with renowned names like Gucci and Dior, bringing her distinct flair to their collections. These collaborations have not only elevated her status but also let her learn from some of the best minds in the industry, further honing her design skills.
Drive 3
Launching the 'Fenty' brand
The launch of Rihanna's brand Fenty was another major milestone in her already star-studded fashion career. Focused on inclusivity and diversity, Fenty took the world by storm with its extensive range of sizes and shades for everyone. This appealed to many consumers who felt left out by conventional brands, cementing Rihanna's status as an innovator.
Drive 4
Impact on fashion trends
Rihanna has always been a trendsetter. From making oversized jackets a thing to bringing chic back to streetwear, she has always led the charge of new styles that are globally accepted. Her effortless blending of high-end couture with everyday wear makes her relatable yet aspirational for fans across the globe who idolize her sartorial choices.