Sofia Vergara's reinvention in the age of OTT
What's the story
Sofia Vergara, who you might know from the hit series Modern Family, has made a seamless transition into the OTT era. With the advent of digital, she has made sure to keep her career going, and how! This not only proves her mettle as an actor but also her business-savvy approach towards making the most of opportunities in entertainment. By exploring different roles and projects, Vergara just won't stop winning hearts across the globe.
Role expansion
Embracing diverse roles
Further, Vergara has widened her palette by taking on varied roles in OTT content. Beyond comedy, she has dabbled in drama and other genres, proving her versatility as an actor. The decision is a smart one, seeing as she's able to reach a wider audience and show she's capable of adjusting to different forms of storytelling.
Partnerships
Strategic collaborations
Collaborating with famous directors and producers on OTT platforms has been a major part of Vergara's strategy. These collaborations have allowed her to work on good-quality projects that resonate with what audiences are currently watching. By associating herself with powerful names in the industry, she guarantees herself a place in the spotlight.
Digital presence
Leveraging social media influence
Going by the above-mentioned strategy, Vergara is also using social media to keep fans engaged and promote her OTT projects. By having a strong social media presence it keeps her connected with audiences and also brings in new viewers. By sharing behind-the-scenes content and interacting directly with fans, she can generate more interest in her work across digital platforms.
Behind the scenes
Exploring production opportunities
Apart from acting, Vergara is also looking at production gigs in the OTT space. By doing so, she gets more control over what kind of stories are being told and expands her reach in the industry. Not only does this make her career more diverse, but it also makes her a multi-faceted personality in the world of entertainment.