The rise of Margot Robbie in OTT's golden age
What's the story
Margot Robbie has emerged as a flagbearer of the OTT industry's new golden age. The way she has adapted and flourished in this volatile landscape is commendable. With the advent of digital platforms, Robbie has made smart choices of roles that highlight her versatility and talent, making her accessible to a wider audience. Here's how she managed to ride the wave, with a spotlight on some key elements of her success.
Role choices
Strategic role selection
Robbie's careful selection of roles has played an important part in her OTT success. By choosing diverse characters in various genres, she has shown the diversity of her range as an actor. This strategic approach not only keeps audiences engaged but also attracts different demographics, making her all the more appealing on OTT platforms.
Director Partnerships
Collaborations with renowned directors
Working with acclaimed directors has given a major boost to Robbie's career in the era of OTT. The collaborations have allowed her to work on high-quality projects that get critical acclaim and draw massive viewerships online. Such associations have cemented her position as a talented and versatile actor.
Digital adaptation
Embracing digital platforms
Robbie's willingness to embrace digital platforms has been integral to her successful career during the OTT boom. By doing projects specifically for these platforms, she can reach audiences who prefer watching stuff online rather than heading to a cinema. Her adaptability makes sure she stays relevant and accessible to modern viewers.
Production growth
Expanding production ventures
Apart from her on-screen work, Robbie has widened her footprint in the industry with her own production company, LuckyChap Entertainment. Not only does this give her more control over her projects, but it also caters to the rising need for new and unique content across OTT platforms. Her hands-on approach to production reflects her commitment to defining the future of entertainment, making her an indispensable part of the industry.