NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Health & Wellness
    Beauty
    Travel And Tourism
    Food
    Fitness and Health
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Lifestyle News / Annakoot: Amit Juneja talks about embracing 'Sattvic' food during pandemic
    Lifestyle

    Annakoot: Amit Juneja talks about embracing 'Sattvic' food during pandemic

    Annakoot: Amit Juneja talks about embracing 'Sattvic' food during pandemic
    Written by Meera Venugopal
    Aug 28, 2021, 02:56 pm 3 min read
    Annakoot: Amit Juneja talks about embracing 'Sattvic' food during pandemic
    Annakoot was founded in 2020 by Amit Juneja and a group of ISKCON devotees

    Sattvic food has been part of the Indian culture for ages and is considered a pure way of eating. In line with this age-old practice, the devotees of ISKCON, Bangalore, laid the foundation for Annakoot in 2020, an FMCG brand that offers over 100 Sattvic products, including pure ghee, spices, namkeen, and artisanal sweets. The founder Amit Juneja talks to NewsBytes about his venture.

    Why is a 'Sattvic' diet important?

    According to Ayurveda, our diet is divided into three categories: Sattvic, Rajasic, and Tamasic. Rajasic food overstimulates the body, while Tamsaic food slows down your body. Therefore, Ayurveda recommends Sattvic foods, which are regarded as the purest foods. Sattvic foods keep you mentally light and energetic and remove toxins from the body. They also reduce the risk of life-threatening diseases like cancer, said Juneja.

    How has the pandemic impacted the way people consume food?

    People have shifted drastically toward healthy habits during both COVID-19 waves in India. Healthier options are not just options anymore but a choice to make in light of the changing world. Sattvic diets have also been recommended for both prevention and recovery of COVID-19. Many homes are adapting to a Sattvic way of eating, and hence Annakoot's products are more in demand, says Juneja.

    Has the pandemic made millennials more health conscious?

    The pandemic, in particular, made millennials more conscious of their health and the food they eat, according to Juneja. While the Sattvic diet is still relatively new for millennials, they are open to trying it before deciding if it works for them or not. Millennials are looking to be productive, mentally healthy, lose weight, do yoga, etc., and Sattvic foods aid in all that.

    How has the pandemic impacted FMCGs?

    FMCG is the fourth largest sector in India. The Indian processed food market is projected to expand further in 2021-22. The government has introduced Production Linked Incentive (PLI) schemes for output incentivization, relaxed GST, insurance benefits, etc., for Indian manufacturers. As a result, people are more aware of easier access to products, and hence there is enormous potential in the FMCG sector, he said.

    What are Juneja's expansion plans for Annakoot?

    Juneja said the plan is to grow Annakoot to over 100 outlets across India and even deliver to restaurants/clients abroad via their e-commerce portal within the next five years. With an investment of almost Rs. 100 crore, Annakoot is set to help make everyone's food journey a lot more ​​succulent, healthy, and satisfying to the heart by making Sattvic food easily accessible to everyone.

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Latest
    Healthy Foods

    Latest

    How will Citroen C3 Plus stack up against Kia Carens Citroen
    Rashid Khan bowls 100 successive balls without conceding boundary (T20Is) Rashid Khan
    Samsung takes on Dyson with new-generation vacuum cleaners: Check features Samsung
    Amritpal Singh seen in Delhi without turban, wearing mask, sunglasses Delhi

    Healthy Foods

    Sattu makes summers tolerable: Here's why you should drink it Summer season
    National Chia Day: 'Seed' the day with these delicious recipes Food
    Suffering from bloating problems? Include these in your diet Lifestyle
    Here's how wheat germ oil can benefit your health Food

    Love Lifestyle News?

    Subscribe to stay updated.

    Lifestyle Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023