Google faces potential UK search modifications
The UK's top competition watchdog is looking into whether Google has been unfairly using its massive 93% share of the search market.
This new probe, under a fresh digital markets law, could force Google to let users pick other search engines and be more open about how it ranks content.
Over 200,000 UK businesses rely on Google ads, so any changes could have a big impact.
If the CMA's proposals go through, you might actually get to choose which search engine you use—right from the start.
For businesses, this could mean lower ad costs and fairer competition.
It's part of a bigger global push: similar cases in the US and EU have already called out Google for being too dominant.
The final decision is expected by October 2025, so stay tuned—this could shape how we all use the internet in the UK.