Google rolls out feature to label AI involvement in ads

Technology Jul 13, 2026

Google is rolling out a new feature that tells you when an ad was made or tweaked using AI.

Just tap the information icon or three-dot menu on any ad in Search, YouTube, or Discover to see if AI played a part.

For more details, you can check "How this ad was made."

Advertisers must self-label non-Google AI ads

If an ad uses Google's own AI tools, the label appears automatically; advertisers using other AI tools need to add the label themselves.

In some regions, this information might show up right on the ad instead of being tucked away in a menu.

This update builds on Google's push for transparency, so you know exactly how ads showing up in your feed are created.