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Grok will scan 100 million X posts daily, says Musk

Technology

Elon Musk just revealed that Grok, X's new AI tool, is about to start scanning nearly 100 million posts a day to make your feed smarter and more personalized.
This comes as some users feel the current algorithm mostly boosts big accounts.

Grok to analyze images, videos, and text

Grok won't just read text—it'll also check out images and videos, aiming to recommend content based on quality instead of follower count.
Musk explained, "Grok will literally look at and understand all ~100 million X posts per day," and this could give smaller creators more of a chance to be seen.

Potential benefits for smaller creators

By focusing on what's actually interesting (not just who posted it), Grok could help level the playing field—potentially boosting both visibility and earnings for lesser-known accounts in X's revenue-sharing program.