Meta's new AI ad tools help brands ace festive campaigns
Meta just dropped new AI ad tools to help Indian brands level up their festive campaigns for the upcoming festive season.
The updates bring easier creator collabs, smarter automated ads, more engaging Reels formats, and better ways to reach people both online and offline—just in time for the upcoming festive season.
New features to streamline ad creation and placement
Now, brands can target ads by language and region using localization filters, making it easier to connect with the right creators.
Single-image ads will auto-convert into catalog-style formats, while Reels ads get swipe-up info and carousel product videos.
Plus, Advantage+ catalog ads are merging with partnership ads for smoother results.
Meta's AI already boosting results for some brands
Meta says its new tools are already boosting results—flexible media placement has increased conversions by 23%, while email collection increased 4.6x over 14 days.
With features like Creative Insights on the way and a reported 15% drop in cost-per-purchase thanks to Advantage+ AI, Meta's aiming to make digital advertising simpler—and more effective—for everyone this festive season.