Netflix to personalize trailers for individual users
Netflix is working on new tech that could serve up personalized trailers and interactive experiences for each user.
Basically, you might start seeing trailers that highlight your favorite actors or genres—so what grabs your attention is front and center.
This could even expand to custom versions of movies, shows, or audio content.
Playgraphs—system that pieces together video clips
Netflix's patent describes "playgraphs"—a system that pieces together video clips and music to create smooth, rhythm-based trailers tailored to your tastes.
Algorithms will pick out the moments you're most likely to enjoy, whether that's comedy, action, or something else.
Another patent hints at interactive stories that adapt as you watch.
Personalized content keeps viewers engaged
By personalizing not just recommendations but the actual content itself, Netflix hopes to keep viewers more engaged and help them discover stuff they'll genuinely like.
It's all about making your streaming experience feel a little more yours—and maybe keeping you coming back for more.