You can now add verified Instagram profile links on WhatsApp
What's the story
WhatsApp has released a new beta update for Android, version 2.25.23.19, via the Google Play Beta Program. The update brings a new feature that lets users add verified Instagram profile links to their accounts. However, the functionality is still in its early stages and is only available to select beta testers at this time.
Verification process
Linking Instagram through Meta's Accounts Center
Users can link their Instagram accounts via Meta's Accounts Center and verify that the added profile actually belongs to them. Once verified, a social icon appears next to the Instagram link on a WhatsApp profile, assuring other users that it is genuine and officially linked with the owner of the account.
Beta testing
Social icon appears next to the Instagram link
The latest update has been spotted by some beta testers, who have reported seeing the new functionality in their app. The feature gives users a way to verify the legitimacy of the Instagram accounts they share. By linking their Instagram accounts to WhatsApp through Accounts Center, users can display both the social icon and handle directly for their profile link.
Protection
New system protects users from impersonation
The new verified profile link system protects users from impersonation by making sure that only accounts confirmed as belonging to them will show the Instagram icon next to the account's handle. If a link isn't verified, WhatsApp shows a generic link icon along with the full URL. This way, users can be sure that their connections are genuine and not misleading links on their profiles.
User choice
Users can still add unverified links
The verification process is only applicable to the Instagram link, not the entire WhatsApp profile. Users can still add unverified links if they don't want to verify their profiles. This way, no one is forced to link their WhatsApp account with Accounts Center just to share a profile link. The feature currently focuses on Instagram but Meta may expand it to other platforms in future updates.