WhatsApp to let channel admins create their own profiles
What's the story
WhatsApp is working on a new feature that will allow channel admins to create and display their own profiles. The upcoming update, currently in development, aims to provide a dedicated identity for each admin when they share updates on their channels. This way, followers can see who posted a specific update, promoting transparency within the platform.
Admin profiles
Admins can create a personal profile for their channel
The new feature will be available on both Android and iOS platforms. It will let channel admins create a personal profile for their channel, which will be displayed when they post an update. The move is aimed at enhancing transparency by clearly showing the source of each message with limited information. Each profile would require an admin image and name, with WhatsApp showing a preview of how the next channel update would look once shared.
Admin control
Privacy concerns addressed
Channel admins will have full control over their personal profile, including the option to delete it at any time. The feature is designed to display only the information requested by the admin while keeping other details like phone number or push name private. Even after creating a profile, followers won't be able to contact a channel admin privately.
Update tracking
Clear record of updates
The new feature will also help channel admins track who shared a particular update, making it easier to monitor contributions. It will provide a clear record of activity, which can be useful for accountability and planning future updates. In cases with multiple channel admins, responsibility can be clearly assigned and monitored as each update can be traced back to the specific admin who posted it.
Testing phase
Feature still under development
The feature allowing channel admins to create a profile is still under development and will be available in a future update. WhatsApp is currently improving how channel profiles look in updates and how they are viewed by followers. After the testing phase, the feature will be made available to select beta testers for initial feedback and reports based on their experience.