WhatsApp's new pricing model increases business costs
WhatsApp is shaking up how it charges businesses—starting July 2025, companies will pay for every marketing message they send, instead of a flat rate for a whole conversation.
This could make big campaigns pricier.
Breakdown of the new pricing
There are now three types of messages: Marketing, Utility (like order updates), and Authentication.
Utility messages will be ₹0.11 each—actually cheaper than SMS or Google RCS.
If a business sends over 300 million messages a month, they get volume discounts down to ₹0.08 per message.
What's the impact?
With higher costs for marketing blasts, some brands might scale back on WhatsApp promotions or look at SMS and RCS instead.
On the bright side, utility messaging stays affordable—and none of these changes affect your personal chats with friends and family.