Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Business News / ASCI drafts promotional content guidelines for social media influencers
  • Business

    ASCI drafts promotional content guidelines for social media influencers

    Chandraveer Mathur
    Written by
    Chandraveer Mathur
    Mail
    Last updated on Feb 24, 2021, 12:46 am
    ASCI drafts promotional content guidelines for social media influencers
  • The Advertising Standards Council of India (ASCI) has issued a set of draft guidelines that directs influencers to prominently label content that promotes products and services on social media.

    The guidelines have been drafted as companies in India are becoming increasingly dependent on online marketing. The goal is to help average consumers distinguish between advertisements and independent user-generated content.

  • In this article
    Guidelines mandate disclosure labels for promotional content on Facebook etc. Approved labels should be visible irrespective of content viewer's device Indian social media influencers' contribution to global influencer advertising market Scientific claims should be verified, use of beauty-enhancing filters prohibited ASCI will finalize the guidelines by March 31
  • Labeling intent

    Guidelines mandate disclosure labels for promotional content on Facebook etc.

    Guidelines mandate disclosure labels for promotional content on Facebook etc.
  • The guidelines mandate promotional influencers' posts and services should be labeled as such.

    On Facebook, the influencer posts should include a disclosure label in the title and if only an image or video is visible, it should include labels such as, but not limited to, "FB Story".

    Similar guidelines have been drafted for Instagram, Twitter, YouTube, Pinterest, Vlog, and Snapchat.

  • Clear difference

    Approved labels should be visible irrespective of content viewer's device

    Approved labels should be visible irrespective of content viewer's device
  • ASCI has drafted a list of approved labels which can be used. Labels include #ad, #collab, #promo, #sponsored, and #partnership.

    ASCI Chairman Subhash Kamath explained that a consumer has the right to easily recognize promotional content as regular posts and promotional content are often indistinguishable.

    The body made it clear the labeling should be visible irrespective of the device used to view the content.

  • Data

    Indian social media influencers' contribution to global influencer advertising market

  • Notably, digital marketing agency AdLift estimates India's influencer advertising market is worth $75 to $150 million a year while the global influencer advertising market is worth roughly $1.75 billion.

  • Increased credibility

    Scientific claims should be verified, use of beauty-enhancing filters prohibited

    Scientific claims should be verified, use of beauty-enhancing filters prohibited
  • The guidelines dive into specifics regarding where the identifying labels should be placed in promotional audio, text, video, and live-streamed content. The guidelines say it is the influencer's responsibility to verify any scientific or performance claims made by a company they promote.

    Further, the influencers shouldn't use filters that exaggerate the brand's claims, for example beauty filters that radically improve appearance.

  • Effective, April 15

    ASCI will finalize the guidelines by March 31

    ASCI will finalize the guidelines by March 31
  • ASCI has said the guidelines will be finalized by March 31 and will apply to posts published on or after April 15. The draft was prepared by ASCI in collaboration with social storytelling marketplace BigBang.Social.

    Last year, ASCI had worked with TAM Media Research to monitor 3,000+ digital platforms to curb misleading digital marketing.

  • Social Media
  • Advertising Standards Council of India
  •  
Latest News
  • NewsBytes Briefing: Twitter will soon have paywalls, and more
    NewsBytes Briefing: Twitter will soon have paywalls, and more
    Science
  • Volkswagen Virtus spotted in India, testing parts for Vento replacement
    Volkswagen Virtus spotted in India, testing parts for Vento replacement
    Auto
  • Coronavirus: India's tally reaches 11.07 million with 16K+ new cases
    Coronavirus: India's tally reaches 11.07 million with 16K+ new cases
    India
  • 'Mumbai Saga' trailer: A screaming John locks horns with Emraan
    'Mumbai Saga' trailer: A screaming John locks horns with Emraan
    Entertainment
  • Facebook COO Sheryl Sandberg pens 'open love letter' to fiance
    Facebook COO Sheryl Sandberg pens 'open love letter' to fiance
    Entertainment
Trending Topics
Bharti Airtel Mukesh Ambani Flipkart WhatsApp Reliance Jio OPPO Isha Ambani
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love Business news?

Subscribe to stay updated.

Business Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Bharti Airtel Mukesh Ambani Indian Premier League Samsung Flipkart Virat Kohli
Rohit Sharma Cricket News YouTube Hollywood News WhatsApp Bollywood News ISRO Yoga Honda Batman
Football News BMW Vaccine Reliance Jio OPPO Food News, Healthy Recipes Royal Challengers Bangalore Toyota Fashion Tips Farmers Protest
Mercedes Barcelona La Liga Isha Ambani India Vs England Cricket OnePlus Mobiles Android TV Smart TV Bharat Bandh Deadpool
Marvel Comics Avengers Neha Kakkar Premier League
About Us Privacy Policy Terms & Conditions Contact Us News Reviews News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021