How Scarlett Johansson is reinventing herself for the OTT era
What's the story
Scarlett Johansson, a famous actor, has made her way into the digital streaming world.
The Avengers: Endgame star, who is synonymous with the biggest blockbusters, has embraced the new-age world of entertainment by starring in multiple streaming projects.
This not only emphasizes the actor's versatility but also the dominance of digital in the world of cinema.
Here's how she navigates the tech age.
Marvel impact
'Black Widow' boosts streaming popularity
The release of Black Widow on a big streaming platform was a watershed moment for Johansson's career.
Its online availability made it accessible to a wider audience, driving its commercial success despite the challenges theaters face worldwide.
It also showed how big franchises could use digital platforms to keep the ball rolling and fans engaged around the world.
Role expansion
Embracing diverse roles online
Johansson has diversified her portfolio by accepting varied roles in streaming projects. By venturing into different genres and characters, she proves her versatility as an actor.
The strategy not only expands her appeal but also fits into the diverse content offerings of streaming services, catering to a wide range of viewer interests.
Strategic partnerships
Collaborations with streaming giants
Johansson's associations with top streaming services have been instrumental in enhancing her presence on digital platforms.
By teaming up with these platforms, she is introduced to cutting-edge storytelling and audiences who prefer viewing online.
These strategic partnerships are a win-win for both actors and streaming companies looking to offer engaging content.
Industry shift
Adapting to new distribution models
The movement toward digital distribution models has gained momentum due to changing consumer behavior and technology.
Johansson's interest in this space shows an understanding of these trends and an ability to adapt.
Her involvement highlights the need for actors to embrace new ways of delivering content as a part of their career playbook.