Adobe integrates Google AI models across its creative apps
What's the story
Adobe and Google Cloud have announced an expanded strategic partnership at Adobe MAX 2025 event. The collaboration will see Google's advanced AI models being integrated into Adobe's creative apps such as Firefly, Photoshop, and Premiere. The move is aimed at revolutionizing the way professionals and businesses create, customize, and scale AI-generated content.
AI integration
Integrating Google AI models into Adobe's creative ecosystem
The partnership will integrate Google's top AI models—Gemini, Veo, and Imagen—into Adobe's creative ecosystem. The collaboration is set to combine Adobe's creative legacy with Google's AI capabilities, enabling users to create higher-quality images, richer videos, and more efficient workflows. This means that tools like Firefly, Express, Photoshop and Premiere will soon provide access to these advanced models directly within their interfaces.
Customization capabilities
Customizing AI for enterprise needs
Enterprise users will also get the chance to customize models via Firefly Foundry. This feature will let businesses create brand-specific AI systems that can generate on-brand content at scale. The move is a major expansion of Adobe's "partner model" strategy, which gives users the freedom to choose from top-tier AI models while maintaining trust and control within Adobe's ecosystem.
Data protection
Ensuring data security with Vertex AI
Google Cloud's Vertex AI platform will allow enterprises to train and deploy customized AI while keeping their proprietary data secure and separate from foundation model training. This is a key aspect of the partnership, as it ensures that businesses can leverage advanced AI capabilities without compromising their sensitive information.
Global outreach
A new era in content creation
Adobe and Google Cloud are also launching a joint go-to-market strategy to showcase their combined innovations globally. Adobe CEO Shantanu Narayen said the partnership "brings together Adobe's creative DNA and Google's AI models to empower creators and brands to push the boundaries of what's possible." Google Cloud CEO Thomas Kurian echoed this sentiment, saying the collaboration gives creators and global brands tools to "dramatically speed up content creation and realize creative concepts previously impossible."