Google Wallet to offer personalized recommendations based on your purchases
What's the story
Google is gearing up to introduce new settings in its Wallet app. These features will provide a "new way for you to get more personalized recommendations" from your "purchase and pass" history. The move is part of Google's effort to enhance user experience by providing tailored suggestions based on individual purchasing habits and stored passes like loyalty cards, event tickets, and boarding passes.
Feature enhancement
How will the new settings work?
The upcoming settings will allow Google to leverage your purchase history (including online Google Pay transactions) and stored passes for greater personalization across its first-party services. This could result in more tailored ads, offers, promotions, and recommendations. For instance, from a pass, it could determine your preferred airline when booking a flight or suggest related content if you download a running app.
Privacy assurance
User privacy remains a priority for Google
Google has assured that users can disable the use of purchases and passes entirely for privacy reasons. If enabled, granular options will be available to control whether this data is used for organic personalization (like in-app recommendations), ads personalization, or ad measurements. Notably, Google won't sell this purchase and pass information to third-party companies and sensitive information won't be used for ad targeting.
User notification
Rollout to US users in the coming months
The new settings are set to roll out to US users "over the coming months." Once available, users will be notified in Google Wallet. More details about these changes can be found in a support document provided by Google. The tech giant hopes that this move will meet the growing expectation of users for tailored online experiences.