If all goes well, 'Brahmastra' to cross Rs. 300cr mark
What's the story
Ayan Mukerji's much-awaited directorial Brahmastra: Part One—Shiva finally hit theaters on Friday (September 9). And, amid all the boycott calls, the film has seen a fairly successful opening at the box office. Based on early trends, trade experts predict that the film is capable of breaching the Rs. 300cr mark should the film continue to follow a steady pace. Read on.
Context
Why does this story matter?
Brahmastra: Part One—Shiva is backed by a stellar cast comprising actors Alia Bhatt, Ranbir Kapoor, Amitabh Bachchan, Nagarjuna, and Mouni Roy, among others. Actor Shah Rukh Khan, too, appears in a cameo role. However, taking into consideration the big gray cloud looming over the box office, big-ticket films have failed miserably and incurred huge losses earlier, too. But will Brahmastra meet a different fate?
Observation
Attaching 'Avatar 2', 'Black Panther 2' trailers a smart move
Although it's a little soon to say how Brahmastra will fare in the current box office scenario, trade analysts have already weighed in with their expectations. Producer and film business analyst Girish Johar said that Disney used a "smart strategy" by attaching trailers of Avatar 2 and Black Panther: Wakanda Forever to the film. This move will further attract audiences, especially in overseas markets.
Expectation
Expected to attract viewers on 'word of mouth' this weekend
Owner of Entertainment Paradise in Jaipur, Raj Bansal, said, "Content will depend on the lifetime business. If the audience appreciates the film, it'll go beyond Rs. 300cr. There's no doubt about it." Trade analyst Taran Adarsh also said that the audience has shown interest, and now "it's up to the film to deliver." "Saturday and Sunday will be dependent on the word of mouth."
Shares
PVR Cinemas, INOX Leisure share prices drop after 'Brahmastra' release
Meanwhile, following the release of Brahmastra, both PVR Cinemas and INOX Leisure have reportedly seen a 5% drop in their share prices that ended at Rs. 1,833 and Rs. 494, respectively, on the National Stock Exchange. PVR and INOX had reportedly witnessed a 2-4% growth in their share prices during the week before the film's release. However, Brahmastra's mixed reviews apparently affected these figures.