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Want official Squid Game merch? Swiggy Instamart delivers in 10!
Swiggy Instamart has also set an interactive "INSTAMAUT" vending machine

Want official Squid Game merch? Swiggy Instamart delivers in 10!

Dec 20, 2024
03:45 pm

What's the story

Swiggy's quick-commerce service, Swiggy Instamart, is delivering exclusive Squid Game merchandise in 10 minutes. The move comes ahead of the release of Season 2 of Netflix's global hit series, Squid Game, which is set to premiere on December 26. The special collection is up for delivery in select cities from today. An interactive "INSTAMAUT" vending machine has also been set up by Swiggy Instamart at Cyberhub in Gurugram for fans to interact with.

Fan interaction

Unique fan engagement with INSTAMAUT vending machine

The INSTAMAUT vending machine provides a one-of-a-kind experience for Squid Game fans in Gurugram. It lets them show their love for the show with a dramatic death re-enactment, with a chance to win exclusive merchandise. A radar system tracks the movements of participants during the game, rewarding the most "dramatic death" with a coffin-shaped box filled with special Squid Game items.

Special packaging

All items will be delivered in themed bags

Orders placed through Swiggy Instamart, including mugs, sippers, and games from the series, will be delivered in themed bags that reflect the show's iconic visuals. All items are promised to arrive within just 10 minutes. This initiative aims to bring the excitement of Squid Game directly into fans' homes, enhancing their connection with the popular Netflix series.