Delhi-NCR folks can book Uber rides via WhatsApp: Here's how
What's the story
Uber has some exciting news for riders in the Delhi-NCR region. Users can now book cabs, auto rickshaws, and bikes through WhatsApp in Hindi and English. The initiative is part of the expansion of Uber's WhatsApp to Ride (WA2R) feature. The company ran a pilot successfully in Lucknow in December 2021. Delhi-NCR region is among the ride-hailing firm's top cities by volume.
Context
Why does this story matter?
A recent survey by Inc42 in association with Cooltrack has found that Uber is India's most preferred ride-sharing app. The company's growth has not, however, stopped it from going the extra mile. The collaboration with WhatsApp is a great way to acquire new customers, as shown by the Lucknow pilot. Similarly, it makes it easier for less tech-savvy users to hail a ride.
Product
Riders can use WA2R in 3 simple ways
Uber riders in the Delhi-NCR region will be able to access the WA2R feature by messaging the company's business account number, or scanning a QR code, or opening Uber WhatsApp chat by clicking a link. Like in the app, they will be then asked about pickup and drop-off locations, and ride details regarding fare and driver's ETA will be provided in the chat itself.
Information
Just send a message to start booking your cab
If you're using Uber's business number to hail a ride, send "Hi" to +917292000002. After you select the desired language between English and Hindi, follow the instructions. Once you enter the details, you'll have the option to edit or confirm the ride.
Quote
Hindi language support is added looking at local market: Uber
"Looking at the needs of the local market, the team also provided Hindi language support while booking a ride through WhatsApp," said Manikandan Thangarathnam, Senior Director, Mobility and Platforms, Uber.
Test run
Pilot in Lucknow revealed that most users were under 25
The Uber-WhatsApp integration in Lucknow was a global-first for Uber. During the pilot run in Lucknow, it was found that most users of the feature were younger than an average Uber user. Among them, 50% of riders who used the feature were under the age of 25. During the pilot, 33% of inbounds the company received were from new users.
Rider safety
Riders get the same safety features as the app
Riders using WhatsApp to Ride feature will get the same safety and comfort that Uber's app offers. They will get access to insurance protection as well. They'll be informed about the driver's name and license plate and will be able to track the location of the driver. Users can also talk to the driver using a masked number or through Uber's safety line number.
Information
WhatsApp chat will inform riders about safety guidelines
WhatsApp chat will inform the riders about safety guidelines. The chat will also inform them about how to reach Uber in case of emergencies. All they have to do is type "help" during the trip.