Jennifer Aniston's OTT era just keeps getting better
What's the story
Jennifer Aniston, who has been a household name since F.R.I.E.N.D.S, has made the successful transition into the OTT era. With the advent of digital platforms, the actor has transformed her career to suit the emerging world of entertainment. Here's how Aniston has managed to stay relevant and thrive in this new age by embracing OTT platforms and diversifying her roles.
Digital shift
Embracing OTT platforms
Aniston's move to OTT was led by her work on Apple TV+'s The Morning Show. This switch enabled her to cater to a wider audience than just mainstream television. By opting for a platform that provides global access, she opened herself up to an international fan base, making her presence and visibility grow by leaps and bounds.
Role expansion
Diversifying roles
In the OTT era, Aniston also embraced more complicated characters, proving her mettle as an actor. Her role in The Morning Show comes as a departure from the comedic roles she was once known for. This diversification of sorts helped redefine her image, proving her ability to take on serious and dramatic narratives.
Strategic partnerships
Collaborating with top talent
Aniston's career reinvention is largely thanks to her collaborations with some of the most talented actors and directors in the industry. Working with industry veterans like Adam Sandler helped her grow creatively, experience the different ways of storytelling, and eventually, improve the quality of projects she picks.
Online engagement
Leveraging social media presence
Aniston makes the best out of social media by connecting directly with fans, promoting her projects, and giving them a sneak peek into her life. The strategic online presence keeps people hooked between releases. It keeps people interested in both current and future projects, without having to rely solely on traditional marketing methods.