Victoria's Secret signs Priyanka Chopra Jonas. Will she model too?
Popular lingerie brand, Victoria's Secret, took to Twitter to announce their new platform, The VS Collective. Through this, they aim to rebuild their languishing brand, and for this, VS has roped in Priyanka Chopra Jonas and American professional soccer player Megan Rapinoe. Reports claimed that they now want to leave their traditional thin-model idea behind and include more diversity to revive the company.
We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. @adutakech1 @amandadecadenet @mPinoe @priyankachopra Eileen Gu, Paloma Elsesser, Valentina Sampaio https://t.co/IdYrmLWkPM pic.twitter.com/bd9QMhCz2W— Victoria's Secret (@VictoriasSecret) June 16, 2021
An industry insider told Page Six that the actress and the sportsperson are signed as spokespersons to participate in podcast to help reboot the brand, and not to model for them. The VS Collective signed more "changemakers" and "leading icons," including freestyle skier Eileen Gu, Sudanese-Australian model Adut Akech, plus-size model Paloma Elesser, Brazilian transgender model Valentina Sampaio and journalist Amanda de Cadenet.
"It's a group of women inspiring change and positivity. It's another step they're taking toward transforming the brand. The entire industry thought Victoria's Secret was done," the insider further mentioned to Page Six about the 10-episode podcast, indicating the aim of this move.
The idea behind this step is "cause driven" and "to create this community of outsiders looking in." For a long time, the company followed old-school policies of branding lingerie for thin-size people. Now, it plans to come out of that "era" they were "stuck in." According to a source close to the development, they have to if "they want to stay afloat."
Coming to Jonas, her recent Instagram story revealed that she is currently in London, shooting for her upcoming project, Citadel. The Russo Brothers-directorial also stars GoT alum Richard Madden. This series will be released on Amazon Prime Video. This year, The White Tiger, which she co-produced and acted in, won hearts. It was even nominated for the Best Adapted Screenplay at the Oscars.