Who is Khaby Lame, the most followed TikToker
What's the story
You've probably seen some amusing and comic videos on Instagram or TikTok where a man silently walks through less complicated alternatives to life hacks. Yes, you're correct—we're talking about Khaby Lame, the young man who gained notoriety on social media by pointing out the obvious! Here is his story which is nothing short of inspiring.
Simple videos
Who is Khaby Lame?
Khabane Lame aka Khaby is a Senegalese social media star based in Italy, and the most-followed TikToker as of today. The 22-year-old shot to fame with his short videos where he silently mocks complicated life hacks. Although many TikTokers produce high-quality videos, most of Lame's videos are shot in poor lighting. Six of the 25 most-liked TikTok videos are his.
Relatability
Why is Lame as famous as he is?
While watching some life hack videos we've often thought to ourselves, "Are these even convenient?" and relating to this exasperation, Lame's videos are a universal hit. Samir Chaudry, founder of The Publish Press, explained that he represents "authenticity over production" without "trying too hard." In an interview with Nas Daily, another creator, explaining why his videos are different Lame says they're "simple and easy."
Dyslexic
Lame is the fastest growing creator in the world
Being dyslexic, Lame got rejected from many schools and did not get a decent job, either. After losing his job in a factory in the early days of the COVID-19 pandemic, he started making videos but got just nine views and two subscribers in a month. Now, he's the fastest-growing creator with 200 million followers and an estimated net worth of $1-2 million!
NFT collection
Commercial success of Lame
In 2021, Lame appeared as a co-star for Juventus F.C.'s announcement of Manuel Locatelli. He also attended the Venice Film Festival as a special guest. This year in January, Lame signed a multi-year partnership with Hugo Boss and got featured in the #BeYourOwnBoss campaign. Recently, cryptocurrency exchange Binance signed Lame as their global brand ambassador. An NFT collection in his name is also underway.
Senegalese citizen
Lame would be granted Italian citizenship soon
Lame lives in Milan with his agent, as an expat. He began studying in Italian schools, but at 14, his parents sent him to study temporarily in Dakar, Senegal. Despite living in Italy since childhood, he remained a Senegalese citizen. The Italian Undersecretary of the Ministry of the Interior Carlo Sibilia announced recently, that Lame would be granted Italian citizenship soon.