How John Krasinski is quietly conquering the OTT world
What's the story
John Krasinski, of The Office fame, has made a smart move into the OTT space. With the advent of digital, he has been able to establish a strong foothold. His mind, strategic choices, and adaptability are all responsible for the smooth transition. Here's how Krasinski took opportunities the OTT world offered to him to keep his career alive and flourishing.
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Success with 'Jack Ryan'
Krasinski's portrayal of Jack Ryan on Amazon Prime Video was a major milestone in his OTT career. The series, which received positive reviews, also highlighted his versatility as an actor beyond comedy roles. From taking on this action-packed character, he widened his audience reach and proved he could lead a major series on a global platform.
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Directorial ventures with 'Some Good News'
During the pandemic, Krasinski launched Some Good News, a YouTube series that went viral in no time. The venture showcased his skills as a director and producer, enabling him to reach out to audiences with something uplifting. The show's success also emphasized the power of digital platforms for creative projects beyond the realm of traditional media.
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Expanding into production
Krasinski's involvement in production has only further cemented his spot in the OTT era. By producing stuff like A Quiet Place Part II, he proved that he knows how to read the market and what the audience wants. His knack for producing engaging content that resonates with viewers has been the key to thriving in the evolving industry landscape.
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Collaborations with OTT giants
Teaming up with big OTT services has also been another move that has paid off for Krasinski. By partnering with the likes of Amazon Prime Video, he ensured access to humongous resources and global distribution networks. These collaborations have helped him reach out to larger audiences while keeping creative control over projects.