How Tom Hanks made OTT his new spotlight
What's the story
Tom Hanks, known for his versatility, has smoothly transitioned into the OTT era with ease and confidence. While traditional cinema was dealt a blow, the evergreen Hanks took to the digital platforms, proving he can adapt with the times. The switch broadened his audience spectrum and highlighted his talent for picking up varied roles that appeal to the world. Here's how he did it.
Digital shift
Embracing new platforms
Hanks was one of the first ones to realize the potential of OTT services and started working with them to release new projects. This way, he capitalized on an ever-growing audience base that prefers on-demand content over the movie-going experience. It was a genius move, keeping him relevant in an ever-evolving entertainment landscape.
Versatile choices
Diverse role selection
In the OTT era, Hanks has opted for roles that reflect his versatility as an actor. Be it dramas, comedies, or everything in between, he keeps surprising audiences with unexpected characters. This diversity not just keeps the viewers engaged but also throws light on his flexibility as an artist.
Fresh partnerships
Collaborations with emerging talent
Hanks has also been quite open to working with new directors and writers who have a fresh perspective on storytelling. By teaming up with emerging talent, he stays connected to contemporary narratives and innovative filmmaking techniques. These partnerships have led to some unique projects that appeal to both younger audiences and long-time fans alike.
Online engagement
Leveraging social media presence
Understanding the importance of digital presence, Hanks actively engages with fans through social media platforms. By sharing behind-the-scenes glimpses and personal anecdotes, he ensures a strong connection with his followers across the globe. This engagement not only promotes his projects but also humanizes him in the eyes of viewers.