Netflix introduces 'Moments' feature for iPhone users
What's the story
Netflix has launched a new feature, 'Moments', allowing mobile users to save and share scenes from their favourite films and shows.
User guide
How to use 'Moments' feature
The Moments feature appears as a dedicated option at the bottom of the screen, right next to the playback controls such as speed, episodes, and audio/subtitles settings. It lets you save memorable scenes from popular shows with just a single tap. These saved clips are then stored in the "My Netflix" tab for easy access. Users can share these moments on social media platforms like Instagram, Facebook, and others.
Market strategy
A strategic move by Netflix
The launch of the Moments feature comes just as Netflix's new "It's So Good" campaign kicked off. The campaign showcases special moments with artists like Cardi B, Simone Biles, and Giancarlo Esposito. With this, Netflix appears to be trying to keep viewers on its platform who frequently share popular scenes on short-form video sites like TikTok or YouTube Shorts.