Reliance Jio begins electric vehicle delivery trials for e-commerce venture
We all know that Reliance Jio is planning to shake e-commerce space with a new venture focusing on the online-offline model. The company had launched a pilot for the venture a few months ago, and now, as part of the same effort, it has begun the trial for electric vehicle-based deliveries. Here's all you need to know about it.
Just recently, Vikram Misra, the vice president SCM (P&C) of Reliance Jio Infocomm confirmed the launch of electric vehicle delivery trials, Inc42 reported. He emphasized that the sheer scale of Reliance's e-commerce venture prompted them to look for sustainable delivery options, which ultimately led to the launch of the electric vehicle delivery trial in collaboration with some start-ups and established partner vendors.
With the option of electric vehicles, Jio is hoping to prepare a ginormous delivery fleet to serve the masses. Misra, who was speaking at the World EV Show, reiterated the same, saying that India's likeability for e-commerce can be sensed from the success of festive sales. But Reliance wants to reach the masses with its venture instead of stopping at being an e-commerce player.
Announced last year, Reliance's online-offline commerce venture will bring together 350 million customer footfalls at Reliance Retail, 340 million Jio customers and some 30 million small merchants providing last-mile market connectivity. The company had previously said that its venture would provide a technology platform that would help small merchants grow and create value for producers, brand owners, supply chain players, and customers.
Reliance hopes to reach 95% of the Indian population with its e-commerce venture, and for that, it has been setting up ecommerce kiosks at Jio point stores. These kiosks will connect the company with rural areas, including Tier 2 and Tier 3 towns, and let potential buyers make easy purchases with the help of store executives.
