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OpenAI planning to buy Jony Ive's AI start-up for $500M
As of now, io Products has a small team

OpenAI planning to buy Jony Ive's AI start-up for $500M

Apr 07, 2025
08:18 pm

What's the story

OpenAI is considering the purchase of io Products, an AI hardware start-up being built by former Apple Chief Design Officer Jony Ive. OpenAI's CEO, Sam Altman, is collaborating with Ive on the start-up. The tech giant could invest about $500 million into the nascent venture, according to The Information. Last year, Ive had confirmed his collaboration with Altman on the project in an interview with The New York Times.

Funding details

It has attracted funding from Emerson Collective

Ive's io Products has received undisclosed funding from Laurene Powell Jobs's Emerson Collective and other investors. The Information also hints that OpenAI could explore a partnership with this innovative start-up rather than an acquisition. As of now, io Products has a small team, including former Apple designers Evans Hankey and Tang Tan.

Product development

io Products is developing AI-enabled devices

The nascent company has been working on a range of concepts for AI-enabled devices, including smart home products. The start-up's mission is to develop products that are "less socially disruptive than the iPhone." This could be seen as similar to Apple's design philosophy of creating user-friendly technology that seamlessly integrates into people's lives. The company's innovative approach might potentially fit with OpenAI's vision of advancing artificial intelligence responsibly and beneficially.