Rs. 11.5cr per Instagram post? Virat Kohli denies reported earnings
What's the story
Popular Indian cricketer Virat Kohli has been featured in the Instagram Rich List 2023. Kohli is at the 14th spot and is said to charge approximately Rs. 11.5 crore per post on the Meta-owned platform. He currently has over 25.5 crore followers on Instagram. However, the cricketer has refuted the claims about his social media earnings.
Details
Report about my social media earnings is not true: Kohli
Kohli tweeted that the news about his social media earnings is not true. The report was released by the marketing platform Hopper HQ. It lists Instagram celebrities and how much they earn from each post on the social media platform. Renowned actress Priyanka Chopra also made it to the list at the 29th spot. Chopra reportedly earns Rs. 4.4 crore per post.
Twitter Post
Take a look at Kohli's tweet
While I am grateful and indebted to all that I’ve received in life, the news that has been making rounds about my social media earnings is not true. 🙏
— Virat Kohli (@imVkohli) August 12, 2023
What Next?
Kohli and Chopra also appeared in 2019 and 2021 lists
Both Kohli and Chopra have made appearances on the Instagram Rich List in 2019 and 2021. In 2021, Kohli ranked 23rd on the list. At that time, he was reportedly charging over Rs. 5.5 crore for every promotional post on Instagram. In 2019, he received the 'Engaged Account of the Year' award for his reach and engagement on the social media platform.