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Home / News / Entertainment News / Wait is over! Wear your 'Bell Bottom' on July 27
Entertainment

Wait is over! Wear your 'Bell Bottom' on July 27

Wait is over! Wear your 'Bell Bottom' on July 27
Written by Shreya Mukherjee
Jun 15, 2021, 01:04 pm 3 min read
Wait is over! Wear your 'Bell Bottom' on July 27
Mark your calendars! 'Bell Bottom' to arrive next month

Akshay Kumar's espionage period drama Bell Bottom is headed for a theatrical release, and makers just announced its release date. The high voltage thriller will be hitting the big screens worldwide on July 27, lead star Akshay Kumar announced today. "Couldn't be happier to finally announce the release of our film," wrote the Khiladi. To note, the film suffered multiple postponements in the past.

Post
Kumar's R&AW agent avatar's arrival was announced in style!

Sharing an interactive clip on social media, the actor said, "I know you have patiently waited for #Bellbottom!" In the 13-second-long video, Kumar, in his Bell Bottom avatar, can be seen walking in stride through what appears to be a hangar. Behind him, a calendar scrolls past, stopping at July 27. Stylish! The Ranjit M Tewari-directorial has been produced by Vashu and Jackky Bhagnani.

Twitter Post
This is the official announcement of the release date

I know you have patiently waited for #Bellbottom! Couldn’t be happier to finally announce the release of our film. Arriving across big screens worldwide #BellBottomOn27July ✈️@vashubhagnani @vaaniofficial @humasqureshi @LaraDutta @ranjit_tiwari @jackkybhagnani @honeybhagnani pic.twitter.com/g3G8OQoq6g

— Akshay Kumar (@akshaykumar) June 15, 2021
Information
Movie lovers, distributors and exhibitors welcomed the move

The surge of COVID-19 second wave had effectively halted the theatrical business in the country. While producers went for OTT releases to recover costs, distributors and exhibitors suffered in the process. So naturally, Bell Bottom's release would bring them relief. In this light, a film exhibitor thanked Kumar and wrote, "I guess others will follow suit and we can prepare an opening plan."

Information
'Bhoot Police' and 'Jagame Thandhiram' have walked the digital road

The trend of releasing big-budget films on OTT platforms began with Radhe: Your Most Wanted Bhai that hit ZEE5 in May. This was followed by several other major productions, like Bhoot Police, which was sold to Disney+ Hotstar, and Dhanush's Jagame Thandhiram went to Netflix.

Good sign
Improving COVID-19 condition must have been a boon

Now, Bell Bottom makers are eyeing a release date just a month away. So this probably means that producers are hoping that cinema halls will reopen by then. Hence, India recording its lowest single-day COVID-19 spike in 74 days must come as good news. Also, the Delhi government has been relaxing guidelines in an incremental manner. It is expected other states will follow suit.

Release
Earlier reports had hinted at direct-to-digital release for 'Bell Bottom'

Coming back to Bell Bottom, there were reports about the thriller getting released on Hotstar and Amazon Prime earlier. Most recently, it was said that Prime had won the rights and will be premiering the movie on August 13. But, Bhagnani had refuted such claims time and again. The movie, set in the 1980s, also stars Huma Qureshi, Vaani Kapoor, and Lara Dutta.

Information
In May, Jackky was booked for rape, molestation

Separately, Jackky was recently named in an FIR, along with several high-profile Bollywood men, on rape and molestation allegations. No arrests have been made yet, but a senior cop said, "We'll definitely question the accused soon." Ajit Thakur, one of the accused, has denied allegations.

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Shreya Mukherjee
Shreya Mukherjee
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Shreya Mukherjee covers entertainment news for NewsBytes. She has previously worked with The New Indian Express as a sub-editor where she also contributed lifestyle and feature articles. She has a Bachelor’s degree in English from the University of Calcutta and a postgraduate diploma in Journalism & Mass Communication from the Indian Institute of Mass Communication, Delhi.
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