Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Find Cricket Statistics

More Links
  • Elections 2019
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Entertainment News / HBO viewership dropped massively, thanks to 'GoT' ending, COVID-19
  • Entertainment

    HBO viewership dropped massively, thanks to 'GoT' ending, COVID-19

    Shubham Dasgupta
    Written by
    Shubham Dasgupta
    Mail
    Last updated on Jan 10, 2021, 03:21 pm
    HBO viewership dropped massively, thanks to 'GoT' ending, COVID-19
  • Till May 19, 2019, HBO ruled, but not much after that.

    That's because, wildly popular series, Game of Thrones, came to an end that day.

    And the fact that the final season earned more brickbats than laurels says a lot about the expectations viewers had from the fantasy drama.

    And as if GoT ending wasn't enough to crumble HBO, coronavirus gave the final blow.

  • In this article
    HBO lost over half of its audience after 'GoT' ended GIFs and memes by 'GoT' fans made HBO churn clear US election, COVID-19 coverage meant more eyeballs for news channels 'Wonder Woman 1984' turned the tide toward HBO Max's favor
  • Repercussion

    HBO lost over half of its audience after 'GoT' ended

    HBO lost over half of its audience after 'GoT' ended
  • The entertainment channel lost over half of its linear audience in the 18-49 age bracket months after GoT concluded.

    This, experts state, is the aftermath of a process called "churn" through which the audience shifts its allegiance from one entertainment brand.

    It takes place because of two possible reasons: one being the ending of their favorite show and the other, a subscription fee hike.

  • Backdrop

    GIFs and memes by 'GoT' fans made HBO churn clear

    GIFs and memes by 'GoT' fans made HBO churn clear
  • Honestly, HBO saw it coming as social media was abuzz with GIFs and memes by GoT fans, who made it clear that they would jump ship once their favorite show stops airing.

    Brett Sappington, senior research director at market research firm Parks Associates, highlighted that churn was allowed but "what we're seeing is that these companies are experiencing the other side of the sword."

  • New trend

    US election, COVID-19 coverage meant more eyeballs for news channels

    US election, COVID-19 coverage meant more eyeballs for news channels
  • After the 59 Primetime Emmy Award winner concluded, linear TV viewing on HBO declined by 38% demographically.

    The shift got adjusted in 2020, when viewers were more inclined toward news since the year was dominated by some big developments, like the US Presidential polls and coronavirus pandemic.

    Hence, Fox News witnessed a 43% jump, while MSNBC and CNN saw a 23% and 83% rise, respectively.

  • Analysis

    'Wonder Woman 1984' turned the tide toward HBO Max's favor

    'Wonder Woman 1984' turned the tide toward HBO Max's favor
  • Since "single-digit declines are the new up" on linear TV, the push towards OTT platform HBO Max seems to bear fruit with the experimental OTT release of Wonder Woman 1984.

    Streaming service measurement and analytics firm, Antenna, claims that in the first three days of the film's streaming, more sign-ups were recorded compared to on any other OTTs within that same period in 2019.

  • Hollywood News
  • CNN
  • HBO
  • Fox News
  • Game of Thrones
  •  
Latest News
  • #ComicBytes: Here are the most powerful gods of Marvel
    #ComicBytes: Here are the most powerful gods of Marvel
    Entertainment
  • Premier League, Liverpool 0-0 Manchester United: List of records broken
    Premier League, Liverpool 0-0 Manchester United: List of records broken
    Sports
  • Coronavirus: India's tally reaches 10.57 million with 14K new cases
    Coronavirus: India's tally reaches 10.57 million with 14K new cases
    India
  • Flavorful mocktail delights to try at home during winters
    Flavorful mocktail delights to try at home during winters
    Lifestyle
Related Timelines
  • Sony Pictures getting more offers, thanks to WB's 2021 decision
    Sony Pictures getting more offers, thanks to WB's 2021 decision
    Entertainment
  • James Gunn's 'Suicide Squad' spin-off show to redefine R-rated content
    James Gunn's 'Suicide Squad' spin-off show to redefine R-rated content
    Entertainment
  • WB announces 'Wonder Woman 3' with Patty Jenkins as director
    WB announces 'Wonder Woman 3' with Patty Jenkins as director
    Entertainment
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love Entertainment news?

Subscribe to stay updated.

Entertainment Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Cricket News Donald Trump Arnab Goswami Hollywood News WhatsApp Bollywood News
Vaccine Congress Tesla Manchester United Farmers Protest International Monetary Fund SCG Test Bajaj Dominar 400 Latest Gadget Launch Latest Automobile News
Coronavirus Brisbane Test MediaTek Dimensity 1000+ COVAXIN Latest Tech News
About Us Privacy Policy Terms & Conditions Contact Us News News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021