How Matt Damon is silently leveling up his OTT game
What's the story
We all know Matt Damon as the mega-star who has given us some of the most iconic films, but what is even more impressive is how the actor has adapted to the changing times. With OTT taking over, Damon has made a move to seize the opportunity. Not only does this display his versatility, but also his ability to stay current. Here's how he is doing it.
Role selection
Embracing diverse roles
By picking up diverse roles that cater to a wider audience on OTT platforms, Damon has expanded his repertoire. By delving into different genres and characters, he has shown his flexibility and range and attracted viewers from all walks of life. This strategic decision helps him reach audiences who lean towards varied content rather than the traditional offerings of cinema.
Strategic partnerships
Collaborating with OTT giants
Partnering with major OTT services has been critical to Damon's career reinvention. By teaming up with them, he gets access to their massive subscriber base and their marketing muscle. These collaborations have allowed him to be part of high-profile projects that get global attention without depending only on theatrical releases.
Behind-the-scenes involvement
Exploring production opportunities
Along with acting, Damon has also turned producer in the OTT space. By stepping behind the camera, he gets creative freedom to do what he loves, while also expanding his repertoire. Not only does it improve the quality of content, but it also establishes him as a jack of all trades in the industry.