Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Technology
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Visual Stories
  • Reviews
  • Phone Reviews
  • Fitness Bands Reviews
  • Speakers Reviews
  • Find Cricket Statistics
Hindi
More
In the news
Serena Williams
Badminton
PV Sindhu
Indian Hockey Team
Boxing
Wrestling
Commonwealth Games (CWG)
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Technology
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Visual Stories
Reviews
Phone Reviews
Fitness Bands Reviews
Speakers Reviews
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Sports News / IPL media rights e-auction (2023-27): Star India bags TV rights
Sports

IPL media rights e-auction (2023-27): Star India bags TV rights

IPL media rights e-auction (2023-27): Star India bags TV rights
Written by Parth Dhall
Jun 14, 2022, 06:42 pm 3 min read
IPL media rights e-auction (2023-27): Star India bags TV rights
The bidding of IPL media rights were conducted via e-auction (Source: Twitter/@IPL)

The first-ever e-auction of the Indian Premier League (IPL) media rights concluded on June 14. Star India has bagged the telecast rights (India) for the 2023-2027 cycle with a winning bid of Rs. 23,575 crore. Meanwhile, Viacom18 has claimed the digital rights (winning bid of Rs. 23,758 crore). Notably, the value for the IPL media rights came out to be Rs. 48,390 crore.

Context
Why does this story matter?
  • Unlike a close-bid auction process (in 2017), the bidding of media rights was conducted via the e-auction this time.
  • Potential companies filed "incremental bids" until the other competitors dropped out.
  • The highest bidder left in the race won the media rights.
  • Notably, the value for the IPL media rights (2023-27 cycle) is nearly three times what Star paid in 2017.
Information
How much did Star India pay in 2017?

In 2017, Star India bagged the IPL media rights (2018-22 cycle) for Rs. 16,347.5 crore. It was the biggest media rights deal in cricket. As per ESPNcricinfo, Star India had paid "158% more than the amount paid for the previous IPL rights cycle".

Packages
A look at the four packages

The e-auction was conducted in four specific packages with a base price each (per match). Package A: TV rights for the Indian sub-continent (Rs. 49 crore). Package B: Digital rights for the Indian sub-continent (Rs. 33 crore). Package C: Digital rights for 18 games per season (Rs. 11 crore). Package D: Combined TV and digital rights for rest of the world (Rs. 3 crore).

Winners
Here are the winners of four packages

Here are the winners. Package A: Star India (Rs. 23,575 crore: Rs. 57.50 crore per match for 410 matches). Package B: Viacom18 (Rs. 20,500 crore: Rs. 50 crore per match for 410 matches). Package C: Viacom18 (Rs. 3,257.52 crore: Rs 33.24 crore per match for 98 matches). Package D: Viacom18 and Times Internet (Rs. 1,058 crore: Rs 2.58 crore per match for 410 matches).

Twitter Post
Second-most valued sporting league!

Since its inception, the IPL has been synonymous with growth today is a red-letter day for India Cricket, with Brand IPL
touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per
match value!

— Jay Shah (@JayShah) June 14, 2022
Revenue
IPL generates more revenue than English Premier League

BCCI president Sourav Ganguly, recently, highlighted the revenue IPL generates. "I've seen the game evolve, where players like me earned a few hundreds and now have the potential of earning crores. The IPL generates more revenue than the English Premier League. It makes me feel happy and proud that the sport I love has evolved to become so strong," said Ganguly during an interaction.

Matches
The number of matches could be extended to 94

The 2022 IPL season was a 10-team affair, with champions Gujarat Titans and Lucknow Super Giants joining the other eight franchises. A total of 74 matches were played in the recently-concluded season. The next two seasons (2023-2024) will also see as many matches being played. Reportedly, the number of matches could be extended to 94 by 2027 (84 in 2025-2026).

Share this timeline
Facebook
Whatsapp
Twitter
Linkedin
Parth Dhall
Parth Dhall
Twitter
Parth Dhall covers sports news for NewsBytes. He has previously worked with Cricket Today and Follow Your Sport. In a career spanning over five years, Parth has written for several other publications, including IANS, The Statesman, Sportskeeda. He holds a Bachelor's degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies (VIPS) of Guru Gobind Singh Indraprastha University.
Latest
Indian Premier League (IPL)
Star India
Cricket News
Viacom 18
Related
Latest
Zimbabwe vs India, ODIs: Decoding the key player battles
Zimbabwe vs India, ODIs: Decoding the key player battles Sports
India@75: National Flag unfurled in space by Space Kidz India
India@75: National Flag unfurled in space by Space Kidz India India
La Liga 2022-23, Real Madrid beat Almeria 2-1: Key stats
La Liga 2022-23, Real Madrid beat Almeria 2-1: Key stats Sports
Carreno Busta wins his maiden Masters 1000 title: Key stats
Carreno Busta wins his maiden Masters 1000 title: Key stats Sports
Bihar: Nitish Kumar announces 20L jobs in government, other sectors
Bihar: Nitish Kumar announces 20L jobs in government, other sectors Politics
Indian Premier League (IPL)
Rajasthan Royals owner 'slapped' me in IPL 2011: Ross Taylor
Rajasthan Royals owner 'slapped' me in IPL 2011: Ross Taylor Sports
Dwayne Bravo gets to 600 T20 wickets: Decoding his stats
Dwayne Bravo gets to 600 T20 wickets: Decoding his stats Sports
Arjun Tendulkar leaves Mumbai, joins Goa for 2022-23 domestic season
Arjun Tendulkar leaves Mumbai, joins Goa for 2022-23 domestic season Sports
Virat Kohli gearing up for the 2022 Asia Cup
Virat Kohli gearing up for the 2022 Asia Cup Sports
CSA League: CSK-owned Johannesburg could sign MS Dhoni as mentor
CSA League: CSK-owned Johannesburg could sign MS Dhoni as mentor Sports
More News
Star India
Disney Star claims rights of Australian cricket: Details here
Disney Star claims rights of Australian cricket: Details here Sports
BCCI worth a whopping Rs. 14,489 crore: Details here
BCCI worth a whopping Rs. 14,489 crore: Details here Sports
IPL 2020: Mumbai, Delhi to lock horns in historic finale
IPL 2020: Mumbai, Delhi to lock horns in historic finale Sports
IPL 2020: MI to take on DC in Qualifier 1
IPL 2020: MI to take on DC in Qualifier 1 Sports
IPL 2020, SRH vs MI: Preview, Dream11 and stats
IPL 2020, SRH vs MI: Preview, Dream11 and stats Sports
More News
Cricket News
Royal London One-Day Cup: Cheteshwar Pujara slams 174 for Sussex
Royal London One-Day Cup: Cheteshwar Pujara slams 174 for Sussex Sports
Zimbabwe vs India, ODIs: Preview, stats, and records
Zimbabwe vs India, ODIs: Preview, stats, and records Sports
Asia Cup 2022: Breaking down the squad of Pakistan
Asia Cup 2022: Breaking down the squad of Pakistan Sports
Ireland vs Afghanistan, 4th T20I: Preview, stats, and Fantasy XI
Ireland vs Afghanistan, 4th T20I: Preview, stats, and Fantasy XI Sports
SA's Duanne Olivier ruled out of Test series versus England
SA's Duanne Olivier ruled out of Test series versus England Sports
More News
Viacom 18
India's OTT market projected to hit $7 billion in 2027
India's OTT market projected to hit $7 billion in 2027 Business
Ajay Devgn's 'Drishyam 2' to hit theaters on November 18!
Ajay Devgn's 'Drishyam 2' to hit theaters on November 18! Entertainment
'Shabaash Mithu': What we know so far about the film?
'Shabaash Mithu': What we know so far about the film? Entertainment
Hrithik Roshan-Deepika Padukone's 'Fighter' to release on Republic Day, 2023
Hrithik Roshan-Deepika Padukone's 'Fighter' to release on Republic Day, 2023 Entertainment
Viacom18 announces first aerial action franchise 'Fighter' starring Hrithik, Deepika
Viacom18 announces first aerial action franchise 'Fighter' starring Hrithik, Deepika Entertainment
More News
Related
Allu Aravind bags Telugu rights of Aamir's 'Laal Singh Chaddha'
Allu Aravind bags Telugu rights of Aamir's 'Laal Singh Chaddha' Entertainment
'Samrat Prithviraj' OTT details out, movie streaming from July 1
'Samrat Prithviraj' OTT details out, movie streaming from July 1 Entertainment
T-Series is making biopic on CCD founder VG Siddhartha
T-Series is making biopic on CCD founder VG Siddhartha Entertainment
'Puzhu': Mammootty starrer heads for direct OTT release
'Puzhu': Mammootty starrer heads for direct OTT release Entertainment
Next News Article
Next News Article

Love Sports news?

Subscribe to stay updated.

Sports Thumbnail
India News Business News World News Politics News Sports News Technology News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Mukesh Ambani Indian Premier League (IPL) Karnataka Samsung Xiaomi West Bengal
Bihar Virat Kohli Rohit Sharma Haryana Narendra Modi Arvind Kejriwal Tamil Nadu Gujarat Yogi Adityanath YouTube
Instagram Hollywood News Uttar Pradesh Kerala Netflix Bollywood News Mamata Banerjee Maruti Suzuki Rahul Gandhi Elon Musk
Shah Rukh Khan Chelsea FC OPPO Akhilesh Yadav Indian Cricket Team Apple Manchester United Salman Khan Cryptocurrency OnePlus
Amitabh Bachchan ICC Women's World Cup Vivo India vs Sri Lanka
About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive IPL 2022 Schedule IPL 2022 Points Table Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2022