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Home / News / Business News / India's first Porsche Studio opens in New Delhi
  • Business

    India's first Porsche Studio opens in New Delhi

    Dwaipayan Roy
    Written by
    Dwaipayan Roy
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    Last updated on Jan 22, 2021, 02:31 pm
    India's first Porsche Studio opens in New Delhi
  • Porsche has introduced a new showroom format for India called the 'Porsche Studio.' It is one of just 14 in the world.

    Located in Connaught Place, New Delhi, it aims to provide customers with a more relaxed ambience and digital tools to configure their vehicles.

    It supplements the carmaker's existing network here, which includes traditional dealerships known as 'Porsche Centers.'

  • In this article
    Porsche Studio aims to attract new-age customers The customer lounge has a warm and inviting atmosphere Customers can also sample exterior paint The Taycan electric sedan will arrive in India this year
  • Design

    Porsche Studio aims to attract new-age customers

    Porsche Studio aims to attract new-age customers
  • The Porsche Studio appeals to new-age customers and the outlet in New Delhi follows the design template of other Studio stores. The showroom has a two-car display area and a customer lounge.

    The company's in-house customization division, Exclusive Manufaktur, is also featured prominently. It gets a dedicated section that showcases unique alloy wheel designs, cabin trimmings, personalized vehicle keys, and sporty exhaust tips.

  • Comfort

    The customer lounge has a warm and inviting atmosphere

    The customer lounge has a warm and inviting atmosphere
  • The customer lounge has warm tones and furnishings to create an inviting atmosphere and encourage visitors to spend more time at the Studio.

    It has a large touch display, which can be used by people to configure their vehicles.

    Buyers get many personalization options as well, ranging from body-color to finer details like the color of the seat belts and even the instrument dial.

  • Real feel

    Customers can also sample exterior paint

  • The 'Trimming Lab' allows buyers to physically sample exterior paint shades and cabin upholstery options.

    There is even a 'Porsche Heritage' wall which offers a quick look at the company's origins, design philosophy, and motorsport success. Those interested in Porsche's merchandise can head over to the 'Driver's Selection' section.

    Finally, customers can make arrangements for test drives and purchase vehicles from the Studio itself.

  • Information

    The Taycan electric sedan will arrive in India this year

  • As an addition to its portfolio of cars in India, Porsche will launch the Taycan electric sedan later this year. It will join the Panamera sedan, 718 and 911 sports cars, as well as the Macan, Cayenne, and Cayenne Coupe SUVs that are available here.

  • Connaught Place
  • Automobile
  • New Delhi
  • Porsche
  • Latest Automobile News
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