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Disney+ Hotstar grew the most in Q3 2021 in India
Know which streamer has performed the best this last quarter

Disney+ Hotstar grew the most in Q3 2021 in India

Oct 09, 2021
02:52 pm

What's the story

Recent times have seen streaming services battling to gain viewers' attention by buying rights to major movies in the absence of fully-functioning cinema halls (blame COVID-19). Add to this, the influx of original shows, and people are enjoying high-quality content at their homes like never before. Let's see which OTT platform was able to benefit from this craze the most in 2021's third quarter.

Data

Disney+ Hotstar grew by 2% from the previous quarter

As per data studied by streaming service guide platform JustWatch, it was Disney+ Hotstar that paved the way for the streamers this quarter. Interestingly, it grew to have 25% of the market share, showing a 2% compared to the second quarter. It has been the third consecutive quarter in a row that this streaming giant has shown the most growth in India.

Statistics

Disney+ Hotstar is the only streamer to record month-over-month growth

The market data suggests Disney+ Hotstar, which recently premiered Hindi movies like Shiddat and Bhoot Police, is the only streamer to also record month-over-month growth. Since January, the platform has grown by a big margin of 5% (from 20% to the present 25%). However, it must be noted that Disney+ Hotstar's market share decreased by 1% since last month.

Runners up

Amazon Prime Video is closely following with 19% market share

Meanwhile, Amazon Prime Video came in second this quarter with a hold over 19% of the total streaming market share. It is closely followed by Netflix with a 17% share. The research shows the outstanding growth of Disney+ Hotstar affected Netflix's share significantly, given the latter's market share decreased by 2% since the second quarter. Lack of blockbuster hits might also be a reason.

Information

Other streamers don't come anywhere near the big three

To give you an idea, in the last quarter (till September), Netflix released famed movies/shows/docu-series like Ankahi Kahaniya, Crime Stories: India Detectives, Kota Factory 2, Sex Education 3, and Lucifer's sixth and final season, to name a few. Yet, it seems other platforms have impacted Netflix's share. However, other streamers (ZEE5 at 9% and Voot at 6%) don't come anywhere near the big three.