'Jayeshbhai Jordaar' trailer: Ranveer Singh-starrer attempts to tackle social myths
What's the story
The trailer for Jayeshbhai Jordaar is finally out! Starring Ranveer Singh as the titular character, the film has been helmed by Divyang Thakkar. Yash Raj Films is bankrolling the social drama, which is set to hit the theaters on May 13. From the trailer, we could understand that the film tackles social myths like female feticide, sexism, etc.
Context
Why does this story matter?
Initially slated for an October 2020 release, the film's makers held it back till the situation became conducive for its grand release. In this comedy flick, Singh will play the "unlikely hero," who supports women's empowerment. Since it's a comedy, the Padmaavat actor's forte, it is safe to say that if not anything, at least the actor's performance will be worth the wait.
Trailer
What does the trailer offer?
The trailer starts with a girl complaining to the village sarpanch (Boman Irani) about getting harassed by drunk men while traveling by road. The sarpanch orders the females not to use scented soaps as the fragrance arouses men. So if they stop, the men won't have any "jos" (drive). Jayeshbhai, the sarpanch's son, is shocked beyond belief but he nods along nonetheless.
Observation
Couple flees, Singh's threat to castrate himself ends trailer
Some frames later, we learn that Singh's wife is pregnant and his family is pressurizing them for a male child as they already have a daughter. When told that it's a girl this time, too, the couple flees the village with their daughter to save the unborn. The comedic turn of events ends with Singh threatening to castrate himself if anyone forces him further.
Twitter Post
Watch the trailer here:
Jai Mataji! #JayeshbhaiJordaar TRAILER OUT NOW! Celebrate #JayeshbhaiJordaar with #YRF50 only at a big screen near you on 13th May! pic.twitter.com/NQq5yepmBT
— Yash Raj Films (@yrf) April 19, 2022
Details
Unscented soaps used as promotional gimmick
To promote the upcoming film, unscented soaps were sent out to industry colleagues including actor Anushka Sharma. "The scentless soap symbolizes what Jayeshbhai, both the person and the film, are trying to say and do," co-producer Maneesh Sharma elaborated. "Our society has constructs which are stale and scentless - hence the scentless soap. Jayeshbhai intends to break and re-mould those constructs," he added further.
Information
The cast and other details about the film
Shalini Pandey, Ratna Pathak Shah, Jia Vaidya, and Deeksha Joshi complete the cast. Earlier, the Bollywood film's date was clashing with Ayushmann Khurrana-starrer Anek, but the latter shifted its theatrical premiere to May 27. Vishal and Sheykhar has composed the music for Jayeshbhai Jordaar, while Thakkar has also written the script. This is Singh's first release in 2022. He was last seen in 83.