NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Netflix
    Shah Rukh Khan
    Alia Bhatt
    Salman Khan
    Ranbir Kapoor
    Ranveer Singh
    Amazon Prime Video
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Entertainment News / Rani Mukerji's 'MCVN' opens with fewer screens- but why
    Entertainment

    Rani Mukerji's 'MCVN' opens with fewer screens- but why

    Rani Mukerji's 'MCVN' opens with fewer screens- but why
    Written by Aikantik Bag
    Mar 17, 2023, 12:21 pm 1 min read
    Rani Mukerji's 'MCVN' opens with fewer screens- but why
    'MCVN' opened with lesser number of screens

    Rani Mukerji starrer Mrs. Chatterjee Vs Norway has hit the theaters and will face steady competition from Nandita Das's Zwigato and Luv Ranjan's already-released Tu Jhoothi Main Makkaar. The makers of Mukerji's film released the film on 1,045 screens— domestic (535) and overseas (510). This strategy was used by Sooraj Barjatya's Uunchai. But is it a strategy or a last resort? Let's find out!

    Yash Raj Films's distribution strategy

    Small-budget films are released in less number of halls and later the number of screens is increased as per word of mouth. Trade analyst Taran Adarsh pointed out this strategy on Twitter. On the other side of the coin, the Ranjan directorial is distributed by Yash Raj Films and the banner's general clause is to make sure that the hall only screens their movie.

    Similar strategy was used for SRK's 'Pathaan'

    YRF used the same strategy for Pathaan which enraged several small-budget filmmakers. Many acclaimed films did not get screens for getting released alongside SRK's film. In West Bengal, National Award-winning filmmaker Kaushik Ganguly's directorial Kaberi Antardhan was released starring megastar Prosenjit Chatterjee in January end. They did not get most screens and no prime-time slots were given to the movie either.

    Twitter Post

    ‘MRS CHATTERJEE VS NORWAY’ SCREEN COUNT... Team #MrsChatterjeeVsNorway - starring #RaniMukerji - opt for a strategic release plan… Release #MCVN at 1,045 screens worldwide…
    ⭐️ #India: 535 screens [120 cities]
    ⭐️ #Overseas: 510 screens [43 countries]
    Smart move by the makers. pic.twitter.com/dgkB2ZAyBj

    — taran adarsh (@taran_adarsh) March 17, 2023
    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Latest
    Bollywood
    Rani Mukerji
    Taran Adarsh
    Luv Ranjan

    Latest

    Mercedes-Benz working on Tesla Model 3 rival: What to expect Mercedes-Benz
    Indian Premier League: KL Rahul owns most runs since 2018 KL Rahul
    SA vs WI, 3rd T20I; Preview, stats and Fantasy XI South Africa Cricket Team
    Jio launches JioFiber Backup plan at Rs. 198: Check benefits Reliance Jio

    Bollywood

    Times famous Indian actors spoke about dreadful casting couch experiences Ranveer Singh
    Intense AR Rahman songs battle leaves Twitter divided; here's why Twitter
    Akshay Singh's 'Pinky Beauty Parlour' first look poster is out Bollywood Films
    Box office: 'Mrs. Chatterjee Vs. Norway' collection sees comparative rise Box Office

    Rani Mukerji

    Box office: 'Mrs. Chatterjee Vs. Norway' collections witness dip Box Office
    Box office: 'Mrs. Chatterjee Vs Norway' collection registers gradual rise Box Office
    Box office: 'Mrs. Chatterjee Vs Norway' sees rise in collection Box Office
    Box office: Rani Mukerji's 'Mrs. Chatterjee Vs Norway' collections drop Box Office

    Taran Adarsh

    Box office: Ranbir-Shraddha's 'TJMM' might be the next Bollywood biggie Bollywood
    'RX100' director Ajay Bhupathi's 'Mangalavaaram' announced Telugu Films
    'Pathaan' to breach Rs. 500 crore mark domestically Box Office
    Confirmed! Rishab Shetty's 'Kantara 2' to go on floors soon Kannada Films

    Luv Ranjan

    Box office: 'TJMM' earns the most among other Hindi films Box Office
    Box office: 'TJMM' looks solid at the box office Box Office
    India box office: 'TJMM' dominates the scene Box Office
    Box office: 'TJMM' registers slight rise; marches toward Rs. 150cr-mark Box Office

    Love Entertainment News?

    Subscribe to stay updated.

    Entertainment Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023