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    Home / News / Auto News / New-generation Ford Endeavour spotted in India: What to expect
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    New-generation Ford Endeavour spotted in India: What to expect
    New-generation Ford Endeavour rolls on blacked-out designer wheels

    New-generation Ford Endeavour spotted in India: What to expect

    By Pradnesh Naik
    Mar 07, 2024
    04:03 pm

    What's the story

    Although Ford has officially exited the Indian market, the latest iteration of Endeavour has been sighted in India.

    Known internationally as 'Everest,' the SUV was seen mounted on a flatbed truck near Chennai. This marks the vehicle's inaugural appearance on our shores.

    The spied model has been identified as an entry-level 'Trend' trim from its international lineup.

    Patent filing

    Patent filing precedes SUV's arrival on our shores

    Ford has secured a design patent in India for the new-generation Endeavour, signaling preparatory steps for its market introduction.

    The company's strategy may involve importing completely built units (CBUs) initially, circumventing homologation requirements on our shores.

    This approach could facilitate the SUV's expedited entry into the country, while Ford readies its Chennai plant for local assembly.

    Expected pricing

    Endeavour's competitive edge will be its pricing

    Despite being fully imported, the new Ford Endeavour's pricing is expected to remain competitive within its segment.

    The SUV will challenge its direct competitor, the Toyota Fortuner, which currently peaks at around Rs. 60 lakh for top-end variant in some Indian states.

    The Endeavour's pricing strategy could position the full-size SUV favorably among prospective buyers seeking value in a premium SUV.

    Advanced features

    Advanced features to bolster the vehicle's appeal

    The upcoming Ford Endeavour is expected to be equipped with cutting-edge technology and safety features.

    It may include a floating-type 12.4-inch infotainment screen, nine airbags, and a Level-2 ADAS suite for enhanced passenger protection.

    These attributes, especially prevalent in higher variants, aim to set a new benchmark in the SUV category for both technology and safety standards in the Indian automotive market.

    Ford's comeback

    Chennai plant to play pivotal role in Ford's comeback

    The Chennai facility, instrumental in producing the previous-generation Endeavour, is poised to play a crucial role in assembling the new-generation SUV.

    With some retooling, the plant's existing infrastructure is expected to support the production of the all-new model. Local assembly will lead to more competitive pricing.

    Ford quit the Indian market in September 2021, with cumulative losses of $2 billion. Despite its 25-year-long presence in the country, it could only capture 2% market share.

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