Threads to gain search feature and web-based version: Mark Zuckerberg
What's the story
Meta's X-like app, Threads, is gearing up to introduce search and web functionality in the "next few weeks," as announced by CEO Mark Zuckerberg. Despite reaching 100 million signups at record speed, over half of those users didn't stay. Adding search and web features could enhance the app's usability and draw in more users. A desktop version is also high on Meta's priority list.
Details
Meta is putting in efforts to boost user retention
Threads' rapid growth didn't translate to user retention, but Meta is taking action to improve the app. The recent launch of the Following feed is one such step. Introducing search and web functionality could boost user numbers and retention rates. Zuckerberg seems optimistic, while Adam Mosseri's replies assure users that a desktop version is in the works.
Scenario
The new features will have a positive impact on engagement
The upcoming search and web features could significantly impact Threads and its users. These additions may not only enhance the app's functionality and attract more users but also alter how people engage with it. Meanwhile, a desktop version could appeal to those who prefer accessing social media on their computers, which will potentially improve retention rates on Threads.