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Instagram's text-based Twitter rival launching soon: Everything we know
It is a decentralized app codenamed P92 (Photo credit: Instagram)

Instagram's text-based Twitter rival launching soon: Everything we know

May 20, 2023
02:38 pm

What's the story

Instagram is planning to launch a new text-based app for conversations, similar to what microblogging sites like Twitter promote. The app will allow you to write texts, attach links, and include media files like photos and videos. It will also permit users to engage with content uploaded by others. The Meta-led social media platform may announce its upcoming Twitter rival within a few weeks.

Context

Why does this story matter?

Instagram has over two billion users, and the platform may easily leverage this figure to boost the reach of its text-based app. However, it won't make sense for people to use this app unless there are really great benefits or perks. Hence, it will be really interesting to see whether social media enthusiasts join yet another Meta ecosystem app.

Scenario

Everything to know about the app

The new text-based app will be integrated into Instagram, while still existing as a standalone application. The handle, which one uses on Instagram, will be carried over to the new app as well. Verified badges will also be retained. Your Instagram followers will be notified to follow you on the new platform. Likewise, you can follow the accounts that are being followed on Instagram.

About the app

It will have a 500-character limit

The new app will let users include text, links, photos, and five-minute-long videos in their posts. It may have a 500-character limitation, as opposed to Twitter's 10,000 (for Blue users). The app will focus on privacy, allowing users to control who can respond to their posts or mention them elsewhere on the platform. Also, the blocked accounts from Instagram will be carried over.

Scenario

Instagram is currently accepting early access requests

According to the reports, Meta is approaching high-profile influencers and celebrities in order to make them early adopters of Instagram's text-based app and test it before being made available to the general public. Instagram is focusing on film and television actors, producers, writers, directors, showrunners, athletes, and comedians. Meta is accepting talent submissions in order to provide early access.

Information

It will be introduced this summer

Instagram's text-based app will debut this summer, in just a few weeks. Soon, it will be compatible with certain apps like Mastodon. Upon arrival, it may compete with the likes of Twitter, Tumblr, and other microblogging sites.