Netflix acquires Vijay Deverakonda's 'Kingdom' for a whopping ₹53cr
What's the story
Vijay Deverakonda's upcoming film Kingdom has reportedly set a new benchmark by fetching a whopping ₹53 crore for its digital rights. The streaming giant Netflix acquired these rights, according to a report by OTT Play. This amount is the highest ever paid for any of Deverakonda's films to date!
Production details
Despite flops, Netflix's investment shows faith in Deverakonda and director
Kingdom is also Deverakonda's most expensive project to date, with a production budget of nearly ₹130 crore. The film is directed by Gautham Tinnanuri, known for his work on Jersey, and produced by Naga Vamsi under the banner of Sithara Entertainments. Despite the actor's recent string of flops, Netflix's hefty investment in acquiring the rights indicates its faith in Tinnanuri and the film's potential success.
Release strategy
'Kingdom' to release in 2 parts
Kingdom will be released in two parts, with the first part hitting theaters on July 31, 2025. The decision to shoot a second part depends on the audience's response to the first. The film also stars Bhagyashree Bose as Deverakonda's female lead and Satya Dev as a gangster. Anirudh Ravichander has composed the music for this action drama, with three songs from it already becoming major hits. Trailer comes out on Saturday.